Which of the Following Is True with Regard to Reference

Multiple Choice

Which of the following is true with regard to reference groups?

A) Family and friends do not qualify as reference groups.
B) Often an individual is influenced in opposite directions by two reference groups and must choose between them.
C) Consumer decisions are unlikely to be influenced by reference groups.
D) The opinions of reference groups are likely to be considered unimportant by most individuals.
E) A reference group is unlikely to influence the beliefs of individuals.