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    Contemporary Advertising Study Set 1
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    Exam 4: The Scope of Advertising: From Local to Global
  5. Question
    The Account Planner Defends the Consumer's Point of View and the Creative
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The Account Planner Defends the Consumer's Point of View and the Creative

Question 74

Question 74

True/False

The account planner defends the consumer's point of view and the creative strategy in the debate between the agency's creative team and the client.

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