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  3. Study Set
    Contemporary Advertising Study Set 1
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    Exam 4: The Scope of Advertising: From Local to Global
  5. Question
    In the Creative Process,the _____ Determines How the Ad's Verbal
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In the Creative Process,the _____ Determines How the Ad's Verbal

Question 68

Question 68

Multiple Choice

In the creative process,the _____ determines how the ad's verbal and visual symbols will fit together.


A) account executive
B) advertising planner
C) media specialist
D) art director
E) copywriter

Correct Answer:

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