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    Contemporary Advertising Study Set 1
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    Exam 3: The Big Picture: Economic and Regulatory Aspects
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    _____ Refers to Exaggerated,subjective Claims That Can't Be Proven True
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_____ Refers to Exaggerated,subjective Claims That Can't Be Proven True

Question 85

Question 85

Multiple Choice

_____ refers to exaggerated,subjective claims that can't be proven true or false.


A) Covert advertising
B) Puffery
C) Brand value
D) Bait-and-switch
E) Stereotyping

Correct Answer:

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