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    Contemporary Advertising Study Set 1
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    Exam 3: The Big Picture: Economic and Regulatory Aspects
  5. Question
    _____ Refers to Doing What Society Views as Best for the Welfare
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_____ Refers to Doing What Society Views as Best for the Welfare

Question 38

Question 38

Multiple Choice

_____ refers to doing what society views as best for the welfare of people in general or for a specific community of people.


A) Puffery
B) Substantiation
C) Moral obligation
D) Social responsibility
E) Social justice

Correct Answer:

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