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    Contemporary Advertising Study Set 1
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    Exam 1: Advertising and IMC Today
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    The Objectives of Awareness Advertising Are to Create an Image
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The Objectives of Awareness Advertising Are to Create an Image

Question 64

Question 64

True/False

The objectives of awareness advertising are to create an image for a product and to position it competitively with the goal of getting readers or viewers to select the brand the next time they shop.

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