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    Contemporary Advertising Study Set 1
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    Exam 1: Advertising and IMC Today
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    When a Company Sells a Product but Does Not Follow
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When a Company Sells a Product but Does Not Follow

Question 79

Question 79

Multiple Choice

When a company sells a product but does not follow up in any way is a(n) _____ relationship.


A) primary
B) basic transactional
C) reactive
D) accountable
E) proactive

Correct Answer:

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