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A Horse Stable Operator Comes Across an Ad for a Worming

Question 56

Multiple Choice

A horse stable operator comes across an ad for a worming medicine in the local newspaper.He decides to call the toll-free number provided in the ad to see if the company can deliver 40 doses of its worming medicine before Saturday morning.In the context of the advertising,this is a form of _____.


A) gatekeeping
B) noise
C) feedback
D) cue
E) relationship marketing

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