Multiple Choice
A horse stable operator comes across an ad for a worming medicine in the local newspaper.He decides to call the toll-free number provided in the ad to see if the company can deliver 40 doses of its worming medicine before Saturday morning.In the context of the advertising,this is a form of _____.
A) gatekeeping
B) noise
C) feedback
D) cue
E) relationship marketing
Correct Answer:

Verified
Correct Answer:
Verified
Q51: Synergy is the principal benefit of IMC.
Q52: Advertising targeted at pet-care stores to increase
Q53: What are the three literary forms used
Q54: Messages from the product,price,or distribution elements are
Q55: Companies aim trade advertising at resellers to
Q57: Planned messages often have the least impact
Q58: The hundreds of other commercial and noncommercial
Q59: What is the ultimate goal of the
Q60: In 2002,a Swedish home electrical appliance manufacturer
Q61: Define integrated marketing communications.