When the Trademark Is a Descriptive Term

Multiple Choice

When the trademark is a descriptive term:

A) courts routinely treat the term as distinctive to legal merit.
B) protection exists only if a claimant proves that the term conveys to consumers a secondary meaning of association with the claimant.
C) courts are unwilling to afford the term trademark protection.
D) it qualifies for trademark protection automatically and functions as the common descriptive name of a product class.