The Old Army Jean Company Has Been Very Proud of the Quality

Essay

The Old Army Jean Company has been very proud of the quality of its products. The company has won industry awards for high quality and trend-setting styles in the last five years. For the last two years, however, both sales volume and market share have been declining. At the latest executive managers' meeting, everyone was blaming everyone else for the decline. Both production and design managers suggested that sales relationships were the cause of most of the problems.
Required:
As the CEO, how would you determine whether quality of sales relationships, not product design or product quality, is the cause of the financial decline the company is experiencing?