Data Mining and Business Analytics Software Are Increasingly Used by Large

Essay

Data mining and business analytics software are increasingly used by large retailers and hotel chains, restaurants, and other businesses. In recent years, the trend is for smaller companies and manufacturers to begin to see the value of data mining, analyzing the data the company has about its customers and competitive environment to help the company make improved decisions about pricing, customer service strategies, new product development, and other competitive issues.
Required:
Explain how a growing, medium-sized manufacturer of furniture for hotels, businesses, and other commercial enterprises could use analytics to help it reach out to new customers.