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Customer Lifetime Value Is a Type of Analysis Used To

Question 5

Multiple Choice

Customer lifetime value is a type of analysis used to:


A) Assess the ethical practices of each salesperson-customer relationship.
B) Assess the current profit potential of a customer.
C) Assess the long term profit potential of a customer.
D) Assess the current profit potential of all the firm's customers.
E) Assess the long term profit potential of all the firm's customers.

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