Multiple Choice
Customer lifetime value is a type of analysis used to:
A) Assess the ethical practices of each salesperson-customer relationship.
B) Assess the current profit potential of a customer.
C) Assess the long term profit potential of a customer.
D) Assess the current profit potential of all the firm's customers.
E) Assess the long term profit potential of all the firm's customers.
Correct Answer:

Verified
Correct Answer:
Verified
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