When a Firm Is Determining Its Opportunities and Threats, Which

Multiple Choice

When a firm is determining its opportunities and threats, which of the following would not be mentioned?

A) An intense rivalry with a local competitor was beginning to start a price war.
B) The firm just received a patent on its main product.
C) The success of the firm's latest marketing campaign.
D) In spite of its patent, there are several substitute products consumers could use.
E) Increased competition in some of its key product lines.