The Competitive Strategy of Cost Leadership Allows a Firm to Outperform

Multiple Choice

The competitive strategy of cost leadership allows a firm to outperform competitors by producing products or services:

A) With reduced quality standards, thus reducing overall costs.
B) In smaller operational units.
C) At lower cost achieved by increased productivity.
D) With attractive added features making the product more expensive, or "the cost leader".
E) That are heavily promoted and heavily warranted.