The _____ Represents Consumer Behavior Theory Illustrating Factors That Shape

Multiple Choice

The _____ represents consumer behavior theory illustrating factors that shape consumption-related behaviors that ultimately determine the value associated with consumption.

A) Consumer Behavior Framework (CBF)
B) Consumer Value Framework (CVF)
C) Consumption Process Framework (CPF)
D) Customer Relationship Framework (CRF)
E) Marketing-Consumer Framework (MCF)