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    Exam 2: Value and the Consumer Behavior Value Framework
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    _____ Refers to the Feelings That Are Experienced During Consumption
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_____ Refers to the Feelings That Are Experienced During Consumption

Question 64

Question 64

Multiple Choice

_____ refers to the feelings that are experienced during consumption activities or associated with specific objects.


A) Cognition
B) Internalization
C) Affect
D) Habituation
E) Utilitarian value

Correct Answer:

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