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    CB Study Set 2
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    Exam 2: Value and the Consumer Behavior Value Framework
  5. Question
    _____ Value Is Derived from a Product That Helps a Consumer
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_____ Value Is Derived from a Product That Helps a Consumer

Question 29

Question 29

Multiple Choice

_____ value is derived from a product that helps a consumer solve problems and accomplish tasks that are a part of being a consumer.


A) Utilitarian
B) Functional
C) Terminal
D) Purchase
E) End-state

Correct Answer:

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