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    CB Study Set 2
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    Exam 2: Value and the Consumer Behavior Value Framework
  5. Question
    When Firms Fail to Realize How Their Products Provide Value,they
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When Firms Fail to Realize How Their Products Provide Value,they

Question 123

Question 123

Multiple Choice

When firms fail to realize how their products provide value,they run the risk of developing _____.


A) marketing myopia
B) cognitive dissonance
C) negative affect
D) marketing dissonance
E) marketing disconnect

Correct Answer:

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