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    CB Study Set 2
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    Exam 2: Value and the Consumer Behavior Value Framework
  5. Question
    The Realization That a Consumer Is Necessary and Must Play
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The Realization That a Consumer Is Necessary and Must Play

Question 88

Question 88

Multiple Choice

The realization that a consumer is necessary and must play a part in order to produce value is the major premise underlying the concept of _____.


A) synergy
B) value integration
C) value internalization
D) value co-creation
E) dyadic valuation

Correct Answer:

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