What Do the X- and Y-Axes on a Perceptual Map

Multiple Choice

What do the x- and y-axes on a perceptual map represent?

A) How competitors perform on the two most important attributes to consumers-price and quality
B) The ideal combination of attributes and the actual combination of attributes of all competitors in the market
C) Dimensions used to separate competitors on a specific characteristic
D) Growth rate of the market and market shares of each competitor
E) Factors used to identify market segments