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    Exam 3: Consumer Learning Starts Here: Perception
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    _____ Occurs When a Stimulus Shares Some,but Not All,of the Characteristics
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_____ Occurs When a Stimulus Shares Some,but Not All,of the Characteristics

Question 39

Question 39

Multiple Choice

_____ occurs when a stimulus shares some,but not all,of the characteristics that would lead it to fit neatly in an existing category.


A) Assimilation
B) Accommodation
C) Contrast
D) Distortion
E) Simulation

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