Selective Distortion Is the Process by Which

Multiple Choice

Selective distortion is the process by which:

A) marketers manipulate information to influence consumers.
B) consumers form opinions about one brand over another based on the information provided by marketers.
C) consumers screen out most stimuli and attend to only a small portion of stimuli.
D) marketers determine the minimum strength of stimulus necessary to influence a consumer.
E) consumers interpret information in ways that are biased by their previously held beliefs.