Beverage Marketers Have Realized for Decades That Packaging Plays a Major

Multiple Choice

Beverage marketers have realized for decades that packaging plays a major role in how beverages are perceived.In fact,studies indicate that consumers cannot even identify their "favorite" brand of beer without the package/label.This sort of association is created because of consumers' _____.

A) low level of involvement
B) congruity
C) expectations
D) low level of knowledge
E) sensitization