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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
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    The Most Basic Needs Are Addressed with Hedonic Value,and as Needs
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The Most Basic Needs Are Addressed with Hedonic Value,and as Needs

Question 98

Question 98

True/False

The most basic needs are addressed with hedonic value,and as needs become more elaborate,utilitarian value is often needed to satiate the need state.

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