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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
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    From a Utilitarian Value Perspective,highly Involved Shoppers Are Less Likely
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From a Utilitarian Value Perspective,highly Involved Shoppers Are Less Likely

Question 45

Question 45

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From a utilitarian value perspective,highly involved shoppers are less likely to react to price reductions as they are too involved in their lives to notice such things.

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