Which of the Following Is True of Self-Report Measures

Multiple Choice

Which of the following is true of self-report measures?

A) It does not require a volitional response from a consumer.
B) It requires the attachment of a measuring device to a consumer.
C) Results obtained from self-report measures are not valid enough to be useful to consumer and marketing researchers.
D) It requires consumers to recall their affect state from a recent experience.
E) It is considered to be more obtrusive than autonomic measures.