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  3. Study Set
    CB Study Set 2
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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
  5. Question
    _____ Refers to the Fact That Consumers Feel Uneasy About
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_____ Refers to the Fact That Consumers Feel Uneasy About

Question 17

Question 17

Multiple Choice

_____ refers to the fact that consumers feel uneasy about buying things that others have previously touched.


A) Product contagion
B) Product dissociation
C) Buyer's remorse
D) Buyer's dissonance
E) Product contamination

Correct Answer:

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