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    Exam 6: Personality, Lifestyles, and the Self-Concept
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    Failing to Consider Psychographic Measures Leads to the Flawed Assumption
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Failing to Consider Psychographic Measures Leads to the Flawed Assumption

Question 110

Question 110

True/False

Failing to consider psychographic measures leads to the flawed assumption that all consumers of a certain demographic have different tastes.

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