Some Consumer Researchers Focus on One Specific Trait,such as Conscientiousness,that

Multiple Choice

Some consumer researchers focus on one specific trait,such as conscientiousness,that exists across a number of consumers,to predict the adoption rate of new products.This is an application of which of the following approaches to studying consumer traits?

A) Idiographic perspective
B) Nomothetic perspective
C) Nominal perspective
D) Cognitive perspective
E) Ethical perspective