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    CB Study Set 2
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    Exam 6: Personality, Lifestyles, and the Self-Concept
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    PRIZM Is Based on the Premise That People with Similar
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PRIZM Is Based on the Premise That People with Similar

Question 3

Question 3

Multiple Choice

PRIZM is based on the premise that people with similar backgrounds and means tend to live close to one another and emulate each other's behaviors and lifestyles.This is a _____ procedure.


A) psychoanalytic
B) demographic
C) ethnographic
D) social
E) geodemographic

Correct Answer:

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