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    Exam 7: Attitudes and Attitude Change
  5. Question
    The Elaboration Likelihood Model (ELM)illustrates How Consumers Compare Incoming Information
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The Elaboration Likelihood Model (ELM)illustrates How Consumers Compare Incoming Information

Question 68

Question 68

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The elaboration likelihood model (ELM)illustrates how consumers compare incoming information to their existing attitudes about a particular object or issue.

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