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The Value-Expressive Function of Attitudes

Question 21

Multiple Choice

The value-expressive function of attitudes:


A) allows consumers to simplify their decision-making processes.
B) enables a consumer to express his or her core values, self-concept, and beliefs to others.
C) works as a defense mechanism for consumers to avoid facts or defend themselves from their own low self-concept.
D) compensates for a general feeling of being out-of-shape, thereby protecting the ego and self-image.
E) provides a negative expression of the type of person a consumer perceives himself or herself to be and the values that they hold.

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