Multiple Choice
Which of the following expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?
A) Theory of planned action
B) Theory of self-efficacy
C) Balance theory
D) Elaboration likelihood theory
E) Social judgment theory
Correct Answer:

Verified
Correct Answer:
Verified
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