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On Finding Out That Customers Were Skeptical About the Quality

Question 124

Multiple Choice

On finding out that customers were skeptical about the quality of food being currently served in her restaurant,Nina started promoting the fact that her restaurant sourced only the freshest vegetables,meat,and dairy products from the market.According to the attitude-toward-the-object approach,Nina is attempting to _____.


A) change consumer involvement
B) change evaluations of product attributes
C) add beliefs about new attributes
D) change beliefs
E) change motivations to comply

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