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According to the Social Judgment Theory,in Which of the Following

Question 28

Multiple Choice

According to the social judgment theory,in which of the following instances does assimilation occur?


A) When the consumer is not involved with the message
B) When an incoming message is perceived as falling within the latitude of rejection
C) When material presented early in a message is most influential
D) When material presented later in the message has the most impact
E) When an incoming message falls within the latitude of acceptance

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