Multiple Choice
_____ refer to the characteristics of the person or character delivering a message that influence persuasion.
A) Primary effects
B) Message effects
C) Peripheral effects
D) Central effects
E) Source effects
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q51: According to the _,attitudes possess three components:
Q52: According to the elaboration likelihood model of
Q53: The _,sometimes referred to as the theory
Q54: According to the social judgment theory,a message
Q55: The theory of planned action expands upon
Q57: Ken Rogers wants to purchase a new
Q58: Percy Gray,a professional nature photographer,is planning to
Q59: Which of the following theories proposes that
Q60: ATTITUDE SCENARIO<br>Serena wants to buy a new
Q61: Impulse purchases are never motivated by feelings.