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    Exam 8: Group and Interpersonal Influence
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    The Way in Which New Products Are Adopted and Spread
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The Way in Which New Products Are Adopted and Spread

Question 16

Question 16

Multiple Choice

The way in which new products are adopted and spread throughout a marketplace is known as the _____ process.


A) diffusion
B) differentiation
C) activation
D) innovation
E) assimilation

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