Mitch Is a Sales Representative for Caterpillar,the World's Largest Manufacturer

Multiple Choice

Mitch is a sales representative for Caterpillar,the world's largest manufacturer of heavy equipment.Caterpillar decides to send Mitch to China to help with the sales operation in its newly established unit in Beijing.Mitch undergoes extensive training to understand the way business is conducted in China.During his training,Mitch learns about a practice called _____ according to which people in China expect a salesperson to devote his resources in developing an acquaintance with the customer before they even discuss business.

A) renquing
B) kaizen
C) guanxi
D) taguchi methods
E) ishikawa