Multiple Choice
Most men hate shopping for clothes and use product price as an indicator for quality.Many believe expensive products as a guarantee for good quality.In making a buying decision based on price-quality heuristic,the consumer is making use of _____.
A) cognitive distortion
B) cognitive dissonance
C) cognitive imaging
D) cognitive divergence
E) cognitive structuring
Correct Answer:
Verified
Correct Answer:
Verified
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