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Eve Is a Brand of Jeans Named After a Style

Question 43

Multiple Choice

Eve is a brand of jeans named after a style journal for women.The brand conducted a survey recently and found out that men avoided buying Eve jeans as they associated the brand exclusively with women.Which of the following is illustrated through this scenario?


A) Cognitive dissonance
B) Cognitive distortion
C) Cognitive divergence
D) Cognitive structuring
E) Cognitive imaging

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