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Diane Buys Most of Her Everyday Needs from the Local

Question 52

Multiple Choice

Diane buys most of her everyday needs from the local retail shop.However,one day when she visited the shop,she found it very crowded.Diane hates crowded places and therefore she returned home without buying anything.This is an example of a _____ influence altering a consumer's perception of value.


A) product
B) situational
C) cultural
D) brand
E) public

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