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    Exam 12: Decision Making I: Need Recognition and Search
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    The Rational Decision-Making Perspective Centers on the Assumption That Human
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The Rational Decision-Making Perspective Centers on the Assumption That Human

Question 104

Question 104

True/False

The rational decision-making perspective centers on the assumption that human beings are rational creatures who carefully consider their decisions and that they can identify the expected value associated with a purchase.

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