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    CB Study Set 2
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    Exam 13: Decision Making II: Alternative Evaluation and Choice
  5. Question
    Underlying Attributes of a Product Are Referred to as _____
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Underlying Attributes of a Product Are Referred to as _____

Question 20

Question 20

Multiple Choice

Underlying attributes of a product are referred to as _____ qualities.


A) search
B) perceptual
C) consumption
D) pre-purchase
E) experience

Correct Answer:

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