A Consumer Wants to Purchase a Television

Essay

A consumer wants to purchase a television.He has identified the determinant attributes and their importance as well as his beliefs of how the three brands he's considering perform on each attribute.Using the information given below,answer the following questions.

(a) Assuming a minimum cutoff point of 5,use the conjunctive rule to determine the brand that will be selected.Explain your answer.
(b) Assuming a minimum cutoff point of 9,use the disjunctive rule to determine the brand that will be selected.Explain your answer.
(c) Use the lexicographic rule to determine the brand that will be selected.Explain your answer.
(d) Assuming a minimum cutoff point of 5,use the elimination-by-aspects rule (EBA)to determine the brand that will be selected.Explain your answer.