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    Exam 14: Consumption to Satisfaction
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    Consumer Dissatisfaction Can Be Defined as a Mild,negative Affective Reaction
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Consumer Dissatisfaction Can Be Defined as a Mild,negative Affective Reaction

Question 58

Question 58

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Consumer dissatisfaction can be defined as a mild,negative affective reaction resulting from an unfavorable appraisal of a consumption outcome.

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