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    Exam 14: Consumption to Satisfaction
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    Expectations That Form About What a Consumer Thinks Will Actually
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Expectations That Form About What a Consumer Thinks Will Actually

Question 81

Question 81

Multiple Choice

Expectations that form about what a consumer thinks will actually occur during an experience are called _____ expectations.


A) predictive
B) normative
C) equitable
D) ideal
E) relative

Correct Answer:

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