A Firm Is Likely to Be Most Vulnerable to Customers

Multiple Choice

A firm is likely to be most vulnerable to customers' switching behavior when:

A) its customers are dissatisfied, the switching costs are low, and the firm operates in a business environment with high competitive intensity.
B) its customers are satisfied, the switching costs are high, and the firm operates in a business environment with high competitive intensity.
C) its customers are dissatisfied, the switching costs are high, and the firm operates in a business environment with low competitive intensity.
D) its customers are satisfied, the switching costs are low, and the firm operates in a business environment with low competitive intensity.
E) its customers are satisfied, the switching costs are high, and the firm operates in a business environment with low competitive intensity.