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Henry Likes to Have a Burger for Dinner on All

Question 108

Multiple Choice

Henry likes to have a burger for dinner on all weekdays.He visits Fries,a fast food chain,every evening except on days when he is stuck at work,and on such occasions he orders a sandwich from the office cafeteria.The amount of time and money that he spends for burger dinners at Fries is the _____ the fast food chain gets from Henry.


A) market share
B) customer share
C) brand share
D) retail share
E) segment share

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