Stan Has Never Entered into Any of the Resplendent Stores,a

Multiple Choice

Stan has never entered into any of the Resplendent Stores,a chain of retail stores,in more than ten years.Because of a bad past experience,he harbors a particular aversion for them,and he has vowed never to shop in any of their stores.Stan is best described as a(n) _____ with respect to Resplendent Stores.

A) antiloyal consumer
B) disconfirming consumer
C) late adapter
D) laggard
E) state-oriented consumer