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  3. Study Set
    CB Study Set 2
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    Exam 16: Consumer and Marketing Misbehavior
  5. Question
    Consumers Tend to View the Act of Illegal Downloading as Less
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Consumers Tend to View the Act of Illegal Downloading as Less

Question 2

Question 2

True/False

Consumers tend to view the act of illegal downloading as less morally ethical and socially acceptable when the motivation for the act is primarily based on hedonic value than if the motivation is based on utilitarian value.

Correct Answer:

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